阿根廷vs墨西哥竞猜 sees you
(thunder bay -- november 7, 2003) 阿根廷vs墨西哥竞猜 is travelling by transit to attract 世界杯2022赛程表淘汰赛 to northwestern ontario. lakehead's posters will appear in over 1,500 buses and subway cars all over the greater toronto area, beginning november 10. the university's awareness campaign, we see you, aims to raise awareness of the university and motivate 世界杯2022赛程表淘汰赛 to consider lakehead when applying to university. the campaign reflects lakehead's new visual identity and promotes lakehead as the university that treats 世界杯2022赛程表淘汰赛 as individuals.
the "we see you" campaign promotes 阿根廷vs墨西哥竞猜 and northwestern ontario to the rest of the province by building on the strengths of the university: smaller class sizes, professors who care about 世界杯2022赛程表淘汰赛 ' success, and its idyllic location on the shores of lake superior.
"lakehead is well known in northwestern ontario, but our challenge has been to raise awareness in southern ontario of the university and its strengths," says dr. fred gilbert, president. "the campaign message, we see you, communicates lakehead's personal approach to recognizing each student as an individual, rather than seeing and treating 世界杯2022赛程表淘汰赛 merely as numbers."
the campaign, created and executed in conjunction with lakehead by mclellan group of toronto, will launch on monday, november 10 and will run for over a month. the campaign specifically targets grade 12 世界杯2022赛程表淘汰赛 , who are required to make university application decisions by mid-january 2004. all posters feature lakehead's website and toll-free number with the call-to-action to contact lakehead. this fall's campaign follows a successful run of transit posters and a toronto star insert in august 2003, which was the first concerted effort toward raising the university's profile in southern ontario.
in addition to the transit advertisements, lakehead's campaign will receive even wider coverage when it appears as a full-page ad in the november 10 issue of maclean's annual universities ranking. the ranking issue, along with the maclean's university guide (coming in march), are the two most widely read issues of maclean's and are referred to by 世界杯2022赛程表淘汰赛 , parents, and guidance counsellors.
according to eleanor abaya, lakehead's director of communications, the campaign delivers a strong message about the university's core strengths, and "is only the beginning of a long-term, strategic, awareness-building initiative that anchors other advertising activities being undertaken locally and regionally by specific departments or faculties."
campaign creatives are available at: http://communications.lakeheadu.ca/wp/?id=12.
dr. frederick gilbert and eleanor abaya are available for media interviews. please contact marla tomlinson, communications officer, 807-343-8177, to arrange for interviews.
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contact: marla tomlinson, communications officer, 807-343-8177.