lakehead u wins canadian council for the advancement of education award

(thunder bay, may 17, 2004)阿根廷vs墨西哥竞猜 has been honoured with another national award. the canadian council for the advancement of education (ccae) will present 阿根廷vs墨西哥竞猜 with a bronze award for the 2004 prix d'excellence best print ad or ad campaign. eleanor abaya, lakehead's director of communications, will accept the award at the ccae national conference, june 12 to 15 in halifax, nova scotia.

this award is for lakehead u's we see you campaign, which was designed to raise awareness of the university and motivate 世界杯2022赛程表淘汰赛 to consider lakehead when applying to university. the campaign reflected lakehead's new visual identity and promoted lakehead as the university that treats 世界杯2022赛程表淘汰赛 as individuals.

"this award is proof that 阿根廷vs墨西哥竞猜 is getting the right message out effectively," abaya says. "the campaign delivers a strong message about the university's strengths, and is only the beginning of a long-term, strategic, awareness-building initiative that anchors other advertising activities being undertaken locally and regionally by specific departments or faculties."

"阿根廷vs墨西哥竞猜 is proud of what it offers 世界杯2022赛程表淘汰赛 ," says dr. fred gilbert, 阿根廷vs墨西哥竞猜 president. "this ad campaign illustrates our message succinctly and with great impact to a market that is not very familiar with our university. it is important that we tell southern ontario what 阿根廷vs墨西哥竞猜 stands for -- individual student success."

the ccae is a national organization whose members aim to increase public awareness of the issues that face canada's post-secondary institutions. the members represent more than 170 post-secondary institutions including community colleges, universities and their affiliated colleges, institutions and related agencies. all areas of the post-secondary advancement field are represented including: alumni relations; communications; fundraising and development; government relations; student recruitment; media and information services; marketing; and public affairs.

the prix d'excellence is the prestigious annual awards program of the canadian council for the advancement of education, which recognizes outstanding achievement in alumni affairs, public affairs, development, student recruitment, and overall institutional advancement. but this program does more than honour excellence - it provides a chance to have entries assessed by advancement colleagues and external professional judges. all entrants receive constructive comments from people who have taken a thorough and thoughtful look at each submission.

this award was judged on the following criteria: clear statement of goals; communication of message; writing/editing; design/photography; and success in meeting goals. out of a possible 25, lakehead's campaign scored 20. the judges commented on the "great concept and well thought out and executed campaign" and a "great strategy that really plays to what lakehead has to offer."

eleanor abaya is available for media interviews by calling 343-8372. visuals of the ad campaign are available upon request or by visiting the office of communications website.

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contact: marla tomlinson, office of communication, 阿根廷vs墨西哥竞猜 , 343-8177