阿根廷vs墨西哥竞猜 strengthening its image

(thunder bay - february 9, 2004) 阿根廷vs墨西哥竞猜 is looking to the future and plans on being a household name in all of ontario when talking about post-secondary education.

"as part of our overall growth strategy for the future, the university recently launched its visual identity program (vip), which will distinguish the lakehead brand in the marketplace and strengthen the university's identity," says eleanor abaya, 阿根廷vs墨西哥竞猜 's director of communications.

lakehead's brand promise is: 'we recognize and help realize individual potential." this positions lakehead in the marketplace as a university that truly focuses on the student. this was reflected in the university's "we see you" awareness campaign that was launched in the greater toronto area this past november, and continued until the end of january.

"by emphasizing our belief in the potential of every incoming student and our ability to help them realize that potential, the brand promise highlights lakehead's commitment to offering a special educational experience," says dr. fred gilbert, president of 阿根廷vs墨西哥竞猜 .

brand recognition is important in building a strong identity because it creates trust and instils confidence. as part of the vip, an internal guidebook has been created so that all materials produced by and for 阿根廷vs墨西哥竞猜 are readily identified as lakehead's, and represent what the university stands for.

"the visual identity of any institution embodies its beliefs, aspirations, and objectives," abaya says. "it is the cornerstone of communication and must reflect a clear and consistent message. a consistent approach maintains a stable image across all applications, from stationery to advertising, video productions, websites, and signage."

an integral part of the vip is the development of a new, fresher overall design for the website, with greater functionality. it is expected the entire website will have changed over to the new design by december, 2004.

dr. frederick gilbert and eleanor abaya are available for media interviews. please contact marla tomlinson, communications officer, 807-343-8177, to arrange for interviews.

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contact: marla tomlinson, office of communications, 807-343-8177
communications@lakeheadu.ca www.hsbcwebinars.com