lakehead's marketing campaign moves to next phase

(september 24, 2008, thunder bay, on ) 阿根廷vs墨西哥竞猜 has created ripples in the marketing and recruitment world of higher education with edgy advertising campaigns such as yaleshmale and do something. both campaigns won awards from the canadian council for the advancement of education (ccae), with yaleshmale taking bronze in 2007 and do something taking gold at the 2008 ccae national awards in kelowna, b.c.

for fall 2008, lakehead is reinforcing its message in a different way. launching the week of september 22, the new branding campaign focuses on the intrinsic attributes that help define 阿根廷vs墨西哥竞猜 . according to dr. fred gilbert, president, "阿根廷vs墨西哥竞猜 is often described as an 'undiscovered gem'. approximately 40 percent of our 世界杯2022赛程表淘汰赛 come from communities in southern ontario with universities much closer to home. many of them have told us they've elected to attend lakehead not only because we are some distance from home but also because we have the programs they are interested in, we offer a nurturing environment, and we exert every effort to help our 世界杯2022赛程表淘汰赛 succeed."

gilbert adds that an integral element of lakehead's mission is to develop independent critical thinking among its 世界杯2022赛程表淘汰赛 . as part of lakehead's longer term marketing, the institution is focusing on conveying this value proposition captured in the tagline "i will think for myself."

director of communications, eleanor abaya, stresses that the current direction is a natural progression from past attention-grabbing campaigns whose main focus was awareness building. abaya says, "now that lakehead is a little better known and recognized outside its catchment areas, it is time to reinforce the message to prospective 世界杯2022赛程表淘汰赛 , parents, guidance counsellors - and donors - that this is an institution that makes a difference in the lives of its 世界杯2022赛程表淘汰赛 . we are proud to give our 世界杯2022赛程表淘汰赛 that little extra edge to make them confident in their abilities to compete once they graduate. but equally important, we want them to understand they can make a larger contribution to humanity beyond what they learn in the classroom."

this campaign creates a stronger branding message and better integrates recruitment messaging with marketing other aspects of the university such as continuing education, graduate studies, and alumni relations. the new campaign uses both traditional and social media, including transit posters, digital ads, radio tags, and msn, facebook, and youtube, and is supported by a draw to win free tuition for one year and two campus visit packages toward the cost of travel and accommodation to visit the thunder bay or orillia campus. the campaign runs in the gta and select southern ontario markets through to december 2008.

-30-

media: dr. gilbert and eleanor abaya are available for interview by calling lisa pelot at 807-343-8177, cell 807.472-9113, or email at commun@lakeheadu.ca

about 阿根廷vs墨西哥竞猜 :
阿根廷vs墨西哥竞猜 is a comprehensive university with a reputation for innovative programs and cutting-edge research. in pursuit of its mission of educating 世界杯2022赛程表淘汰赛 who are recognized for leadership and independent critical thinking, in 2006 the university expanded its academic programs beyond its thunder bay campus through the creation of a second campus, located temporarily in downtown orillia. the university recently announced work on the first phase of a three-phased project to build a permanent campus to leed platinum standards on 85 acres just outside the orillia downtown core.