lakehead’s do something ad campaign takes ccae gold

(may 1, 2008 --thunder bay, on) 阿根廷vs墨西哥竞猜 is delighted to announce that its do something advertising campaign has won the canadian council for the advancement of education (ccae) prix d'excellence gold award for best ad or best advertising campaign. the campaign won over all advertising entries from member universities and colleges across canada in a competition judged by a panel comprising representatives from member organizations.

do something positions 阿根廷vs墨西哥竞猜 as an ethical and socially responsible institution concerned about global issues, and draws on emotionally powerful images depicting climate change, pollution, poverty, and war. the hope is not only to raise awareness about lakehead, but also to reach out to high school 世界杯2022赛程表淘汰赛 , mature 世界杯2022赛程表淘汰赛 , and the general public, and facilitate consciousness raising regarding some of the most pressing issues facing the world today. earlier in the academic year, hundreds of posters were put up around the greater toronto area as a precursor to the promotional push generated at the ontario university fair last september, where close to 7,000 t-shirts were distributed to potential lakehead applicants.

lakehead's director of communications eleanor abaya explains, "the idea behind the campaign was to engage our audience in dialogue. the intention was not to imply that lakehead has the answers to the world's problems, but to suggest that engaging audiences in dialogue is a start to finding potential solutions. equally important, we also want to reinforce that studying at lakehead will provide 世界杯2022赛程表淘汰赛 with the tools and resources necessary to become better informed and better equipped to generate the ideas that could lead to action."

lakehead president fred gilbert discusses how the campaign takes the university to a higher plane. "it appeals to young people during a time in their lives when idealism is expected and changing the world seems possible. through association, the inference is that lakehead is a socially aware institution with various programs and initiatives that can help 世界杯2022赛程表淘汰赛 find ways to effect personal or community transformation."
in early june, abaya will accept the award on behalf of 阿根廷vs墨西哥竞猜 at the ccae annual conference in kelowna, b.c.

over the last five years, lakehead has won ccae gold for its 2005-2006 annual report, as well as several silvers and bronzes for various marketing materials. last year's yaleshmale won a bronze. to learn more about the do something campaign, please visit http://magazine.lakeheadu.ca/page.php?p=85&i=10

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media: dr. fred gilbert and eleanor abaya are available for media interview. to arrange interview times, please contact heather scott, communications officer, 807-343-8177, commun@lakeheadu.ca; or eleanor abaya, director of communications, 807-343-8372, eabaya@lakeheadu.ca.

about lakehead
lakehead is a comprehensive university with a reputation for innovative programs and cutting-edge research. with a main campus located in thunder bay, ontario and a campus in orillia, ontario, lakehead has over 7,500 世界杯2022赛程表淘汰赛 and 2,000 faculty and staff, and is home to the west campus of the northernontarioschool of medicine. in 2006, research infosource inc. named lakehead universitycanada's researchuniversity of the year in the undergraduate category. for more information on lakeheaduniversity, visit www.hsbcwebinars.com